COEX rough

The theme for SCAD's poster show for COEX (Design College Expo) is "Smart Design". Basically we just have to make 11 x 17 posters with our interpretations of what "smart design" is.

This is a rough version of what I have so far.

I'm hoping that the concept makes sense to people.

The idea is that a lightbulb is an obvious/stereotypical depiction of an idea. Therefore, by smashing the lightbulb, the obvious idea is avoided.